Logistic regression estimates the probability of an event occurring, such as voted or didn’t vote, based on a given data set of independent variables.
There are three types of logistic regression models, which are defined based on categorical response.
- Binary logistic regression: In this approach, the response or dependent variable is dichotomous in nature—i.e. it has only two possible outcomes (e.g. 0 or 1). Some popular examples of its use include predicting if an e-mail is spam or not spam or if a tumor is malignant or not malignant. Within logistic regression, this is the most commonly used approach, and more generally, it is one of the most common classifiers for binary classification.
- Multinomial logistic regression: In this type of logistic regression model, the dependent variable has three or more possible outcomes; however, these values have no specified order. For example, movie studios want to predict what genre of film a moviegoer is likely to see to market films more effectively. A multinomial logistic regression model can help the studio to determine the strength of influence a person's age, gender, and dating status may have on the type of film that they prefer. The studio can then orient an advertising campaign of a specific movie toward a group of people likely to go see it.
- Ordinal logistic regression: This type of logistic regression model is leveraged when the response variable has three or more possible outcome, but in this case, these values do have a defined order. Examples of ordinal responses include grading scales from A to F or rating scales from 1 to 5.
Logistic regression is commonly used for prediction and classification problems. Some of these use cases include:
- Fraud detection: Logistic regression models can help teams identify data anomalies, which are predictive of fraud. Certain behaviors or characteristics may have a higher association with fraudulent activities, which is particularly helpful to banking and other financial institutions in protecting their clients. SaaS-based companies have also started to adopt these practices to eliminate fake user accounts from their datasets when conducting data analysis around business performance.
- Disease prediction: In medicine, this analytics approach can be used to predict the likelihood of disease or illness for a given population. Healthcare organizations can set up preventative care for individuals that show higher propensity for specific illnesses.
- Churn prediction: Specific behaviors may be indicative of churn in different functions of an organization. For example, human resources and management teams may want to know if there are high performers within the company who are at risk of leaving the organization; this type of insight can prompt conversations to understand problem areas within the company, such as culture or compensation. Alternatively, the sales organization may want to learn which of their clients are at risk of taking their business elsewhere. This can prompt teams to set up a retention strategy to avoid lost revenue.
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